Abandoned Cart Emails are sent to shoppers who have put an item in their cart, and entered their email, but haven't fully completed their purchase. The shopper will then receive your email to remind them about the items they liked while browsing your site.
Editing & Activating Your Abandoned Cart Flow
First you will want to hover over the Marketing tab on the left, select Automations & then click on the Abandoned Cart flow under the Automations table.
Click on the Trigger Step that says "When someone...". You will see that this flow is triggered when a cart is updated.
Timing:
For your first Abandoned Cart Email, we recommend leaving this at 3 hours.
For your Second Abandoned Cart Emails, we suggest leaving this set to 1 day.
Next, click into the Action Step. This action is the first email that will be sent in this flow sequence. On the left, you have the ability to rename this email (for internal purposes) - you can also edit the subject line, preheader text & other configure information.
To edit the content of your email, click on the pen & paper icon on the action step.
Some Springbot templates may include a placeholder for a promo code. For your first Abandoned Cart Email, we don't recommend including a promo code, but there is place holder text in your follow-up to new customers! More on that later.
Remember, when editing these emails you don't have to include your logo/nav bar or footer information because those branding elements will automatically be applied via our Master Template.
This email is used as a reminder for customers to complete their checkout and shows the customer exactly the products that they have left in their cart. The cart module that is made up of an image and "[[name]]" will dynamically pull in the products that the customer had in the cart, so no need to make any adjustments to that area.
Once we're done with this email, you will save and exit in the top right hand corner!
Next, you will see there is an additional timing step for 1 day. This means that if a customer has still not completed their purchase 1 day later, then they will be sent another reminder email.
Conditional Step: New & Existing Customers
If you click into the Condition Step, you can see the automation will be split based on whether a customer ever made a purchase before - you can think of this as a new or existing customer.
The conditional step in this flow splits the automation into 2 separate emails:
The email under the Yes will be sent to customers who have made a purchase before, meaning they are existing customers. This email acts as a reminder to complete their purchase and utilizes a similar template to the first email in the flow! To edit the email, follow the same steps and click on the pen & paper icon on the left-hand side.
The email under the No is sent as a reminder to new customers only. This email is a great place to include a promo code to encourage that shopper to become a first-time buyer from your store! There is placeholder text for a promo code, so be sure to go in and edit this email! To edit the email, follow the same steps and click on the pen & paper icon on the actions step.
When you are finished editing this flow and the emails, click save and exit at the top. Then return to the automations dashboard, click on the on button to turn this automation on and then you are set!
