In late 2023, Google and Yahoo announced that new requirements would be put into place, starting February 2024, for bulk email senders. These changes are industry-wide, pertaining to customers of any email service provider, and will be required of anyone who sends more than 5,000 emails per day.
Before we begin, keep in mind that these new requisites are only helpful to you in the long run. While it may take an extra few minutes to get set up and in good standing, these actions will only help deliverability, making it easier for inbox providers to identify legitimate senders and it will be easier than ever for you to reach your customers.
To Whom Does This Concern?
There are two groups of email senders largely impacted by these new requirements
Anyone who sends to more than 5,000 Gmail or Yahoo email addresses in a single day
Anyone using a Gmail email address as their "from" email address when sending email through an email service provider. This is required regardless of the sending volume or the domain of your recipients.
How it Works
You are currently required by Springbot to use an email address from a private domain. This could be the one you are using for work or your website. More information can be found here on how to set one up if you do not have one.
Once you have created a custom domain email address or if you already have one, you will begin the domain verification process. Log into your website hosting service and locate your domain's DNS records.
Go to your Springbot settings in the top right corner of the dashboard and click settings. Once there, click on Domain Verification from the list on the left-hand side of the screen. If you do not see your domain there, click to add a sender email and input the email address to which you will be sending your marketing emails.
Click the verify button next to your domain to begin the verification. Springbot will display a list of 4 records that will need to be placed into your domain host settings. There is 1 MX record and 3 TXT records.
Copy each of those records and add them to your domain DNS record settings - make sure to copy it EXACTLY as your platform requires you to (check for spaces, extra periods, if you need to adjust the user, etc etc). We recommend also clicking the "Learn about updating DNS records" link on this page, there is a drop-down menu to choose your domain host. This will link you to instructions specific to your host domain and guide you on how to add a DNS record to that domain.
Staying in your domain settings platform (like Godaddy) after a couple of minutes you will want to refresh that page and make sure those records are still showing up in your domain host settings. If all is good, move to step 7.
Come back into your Springbot dashboard and click Verify Records.
If you see an error, Springbot will display an error and tell you why that record did not get verified properly and lists a few troubleshooting suggestions in case the records are not properly verified on the first try. If you click the "Learn about updating DNS records" link on this page, there is a drop-down menu to choose your domain host. This will link you to instructions specific to your host domain and guide you on how to add a DNS record to that domain.
Please note: Depending on your domain provider or management system the steps to verify or add these records will vary. If you are unable to verify your records using these instructions, please reach out to us at email@example.com with a detailed description of where you are in the process and a screenshot of what you see on your end within your domain host and a member from our team will be happy to take help assist you in the process.