From the main dashboard, click Audience in the left navigation bar and select Sign Up Forms from the menu. Click Create Form in the upper right-hand corner.
Configure Page
The Configure page will prompt you to:
Enter a name for your Sign Up Form
Type: Select Pop Up
Select which email list(s) you’d like new subscribers to land in. This will default to Pop Up List. We recommend also adding these subscribers to your all-subscribers list if you'd like them to get your regularly scheduled emails.
Appearance: You can edit the timing delay & transition style of your pop up
Success: You can edit the timing delay & transition style of the success message that appears when someone successfully subscribes
Pages: Your pop-up will automatically appear on your store URL homepage. If you'd like the pop-up included or excluded from additional pages, please add them here.
Click Next to proceed to the Design Content page
Template Page
Select a Basic or Inspirations template to begin your design.
Content Page
With our drag and drop editor, you can further customize your pop-up design.
Adding/Changing an Image
To change the image in your popup, double click the image placeholder and choose an image to upload.
To add an image, drag the image module to the form and drop where you'd like the image to appear.
Email Input Form
All templates will have an email input field by default. Click the field you would like to edit and then click up the upward arrow to select the entire element.
Under Component Settings, you can edit the label and placeholder text.
Collecting Additional Subscriber Attributes
The Select form provides drop-down options for the user to submit when inputting a form. This is a great option if you'd like to collect specific interests to build a segment later. For example, if you're a jewelry store you can ask users if they are interested in earrings, rings, or necklaces and build segments off of that information later by assigning an Attribute Name in component settings.
Editing Your Mobile Pop Up
To edit the mobile version of your pop-up sign-up form, click on the phone icon in the left corner of the editor. This will show you the banner that will appear when a shopper is on your site. When the shopper clicks on the Subscribe button, they will then see the full version of your desktop pop up on their screen. You are able to edit the banner color, text, and button color in the same way you would edit the desktop version!
Success Message
Once you’ve designed your form, you’ll be prompted to design your Success Page. This is an opportunity to thank your new subscriber for signing up, share a promo code if you’re offering an incentive.
Want to show your Coupon Code right away to shoppers so that they don't have to wait for an email or jump away from your store's page? Show it on the success page by adding a text box like this:
Review Page
Once you’ve designed the Popup and the Success Page, you’ll be ready to deploy your sign-up form! Before doing so, you should always preview using Preview and Mobile Preview. If everything looks good, click Activate on the Review Page and we will remotely launch the popup on your site!
Sign Up Form FAQs
How to Edit a Pop-Up Once Activated
To edit your pop-up once it is activated, you will have to deactivate it to make any changes to configuration and design. Hover your mouse over the play icon and click. Confirm that you would like to deactivate the pop-up and then click on the edit button on the pop-up to make any changes.
Why don’t I see my pop-up every time I visit the site?
Our pop-ups use browser cookies to control how often they appear. Once a visitor sees the form, it won’t show again until the cookie expires—typically every 30 days. This helps avoid overloading users with repeated messages and follows SEO best practices.
However, if cookies are cleared, blocked, or the visitor switches to a different browser or device, the pop-up may appear again sooner than expected. Because cookies don’t sync across browsers or devices, someone who views the site on both their phone and computer will likely see the pop-up on each.
Why is the same person seeing the pop-up multiple times?
There are a few reasons this can happen:
Cookies were deleted or blocked: If the user clears their cookies or uses incognito/private browsing, the pop-up can reappear.
Different browsers or devices: Cookies don’t transfer between browsers or devices. If someone switches from their phone to laptop, the system treats them as a new visitor.
They’re not a current subscriber: Even if someone filled out the form before, they might see the pop-up again—but we won’t email them if they’re already subscribed.
How can I test my pop-up?
To test your pop-up:
Use an incognito or private browsing window. This prevents your previous cookie history from interfering.
Alternatively, clear cookies for your site from your browser settings.
If you’re testing across devices or browsers, remember that cookies don’t carry over—so each test will show the pop-up as if you're a new visitor.