Springbot Send Dynamic Lists & Segmentation

This isn’t guesswork. It’s logic, behavior, and precision—automated.

You can’t treat every customer the same. And you shouldn’t have to.

Springbot gives you the tools to segment smart, build audiences that update themselves, and send campaigns that actually land with the right people.

Start with what you know: Who they are, What they bought, How much they spend, Whether they’ve stopped engaging.

Springbot’s Custom Segments let you group customers based on behavior, demographics, purchase history, or engagement. Filter by RFM score, location, last opened email, product category, or almost any store metric.

Don’t want to build from scratch? Use built-in RFM Shopper Segments like:

Each segment can power a campaign, automation, or exclusion list.

Static lists go stale fast. Springbot solves that.

Dynamic Lists let you combine segments and lists into reusable audiences that automatically refresh every 24 hours (or manually, up to 10x per day). You set the rules—include this segment, exclude that list—and Springbot keeps them up to date behind the scenes.

Perfect for:

Up to 10 Dynamic Lists included on the Essential plan.

Create Custom Segments

Use filters like purchase history, email activity, product tags, location, or customer value.

Build a Dynamic List

Combine multiple lists and segments. Choose what to include or exclude.

Springbot Refreshes Automatically

Lists update daily at midnight—or manually, up to 10 times/day if you’re pushing a launch.

Use in Campaigns and Automations

Every time you send, it uses the freshest version of the audience.

Because good segmentation shouldn’t be a chore.

Springbot gives you flexible, powerful tools that behave more like a strategist than a spreadsheet. You set the rules. It keeps the list clean. And every campaign you send is better for it.

It’s not just about targeting. It’s about respect—sending the right message to the right people at the right time.