💡 What Are Dynamic Tags?
Dynamic tags are placeholders that automatically pull in real data — like a customer’s first name, your store’s name, or your email address — when the message is sent. Instead of writing “Hi John,” you can use [[customer_first_name]], and it will display the right name for each recipient.
🔧 Where Can I Use Tags?
You can use dynamic tags in:
Individual email campaigns
Automated email flows
Subject lines
Preheader text
Body content
Footer/Content Blocks
They work wherever you're typing or editing text in the email builder.
🧰 How to Add Tags
You can insert tags in two ways:
Inline Text Editor: Highlight text and use the tag dropdown to insert the correct dynamic tag.
Copy & Paste: Type or paste the tag manually (e.g.
[[customer_first_name]]) into your content, subject line, or preheader.
🏷️ Available Dynamic Tags
Here’s a list of the dynamic tags you can use in Springbot:
Tag | Description |
| Your store’s name (found in settings) |
| Your store's email |
| Raw store email address |
| Your store’s website URL (found in settings) |
| Your store’s full address (found in settings -required for can-spam) |
| Required unsubscribe link (must be included in every email) |
| The customer's full name |
| The customer’s first name |
| The customer’s last name |
| The customer’s email address |
| Inserts your store logo image directly into the email |
| Returns the URL of your store’s logo (for use in image blocks or elsewhere) |
📝 Tips for Best Use
Always test: Use the “Preview” and “Send Test” options to confirm your tags are pulling in correctly.
Include
[[unsubscribe]]& in every email — it’s required for compliance and deliverability.Fallback planning: If some contacts don’t have first names, consider a default like “Hi there,” rather than relying solely on a tag.
💬 Need Help?
If you’re unsure which tag to use or how to set it up, feel free to reach out to our support team at help@springbot.com, or use the in-app chat for quick answers.