What Is Onsite Abandonment?
Most visitors leave your site without ever subscribing or making a purchase. Onsite Abandonment bridges that gap by identifying a portion of those anonymous browsers and automatically sending them personalized emails — giving you a second chance to convert them.
Using Springbot’s secure tracking pixel and our shared Springbot Exchange, we match up to 10% of your anonymous traffic to verified email addresses. Once a match is made, we send a timely, relevant email to re-engage them — even if they never submitted their contact info.
Key Benefits
Reach More Visitors: Engage users who never signed up or added items to their cart.
Grow Your List: Automatically add new subscribers when they open or click the email.
Drive Conversions: Recapture interest and increase revenue from your existing traffic.
Easy Setup: A simple tracking pixel powers the entire process.
How It Works
Install the Pixel: We add a lightweight snippet to embed on your site when you install Springbot to your shopping platform.
Visitor Activity is Tracked: The pixel anonymously logs visitor behavior (e.g. product views, time on site).
Springbot Matches the Visitor: If the visitor's info matches our Springbot Exchange (~10% match rate), we send them an Abandonment Email.
They Engage — You Grow: Once they open or click the email, they’re added to your email list for future campaigns.
What’s in the Email?
These emails are designed to gently bring visitors back with content that feels personalized and helpful. A good Onsite Abandonment email typically includes:
Eye-catching visuals of popular or recently viewed products
A clear Call to Action like “Shop Now” or “See What You Missed”
Optional discount or incentive
Customer service contact info
Additional product recommendations
📌 Note: You can customize the look and timing of these emails — many users choose to send them 1–2 days after the visit.
Best Practices
Be Transparent: Make sure your privacy policy includes a statement about the tracking pixel.
Keep It Friendly: Avoid language that feels pushy. Focus on helpful, welcoming messaging.
Use Strong CTAs: Short, actionable buttons like “Take Another Look” work well.
Highlight Your Brand: Use consistent visuals and tone to keep it on-brand.
Pricing
Every Springbot Send account includes 500 free Onsite Abandonment matches per month.
Need more? You can purchase additional match queues for $29 per 1,000 matches/month.
Real Results
Springbot merchants using Onsite Abandonment have seen:
23% average open rates
Up to 9% of anonymous visitors converted to email subscribers
26× ROI from abandoned browse email flows
Getting Started
Ready to activate Onsite Abandonment?
Navigate to Springbot Send > Campaigns > Onsite Abandonment
Follow the setup guide to install the pixel
Configure your campaign timing and design
Watch your subscriber list and conversions grow!
If you need help, check out our step-by-step setup guide or contact our support team.