UTM parameters are tags you can add to a URL to track performance of your marketing campaigns across various traffic sources.
With UTM parameters, you can measure the effectiveness of different campaigns and use this data not only to gain a deeper understanding for where your traffic is coming from, but also optimize your marketing strategy to drive more traffic to your website.
Email Campaigns
utm_source: Springbot
utm_medium: Email
utm_campaign: <campaign id>
OA
utm_source: Springbot
utm_medium: Email
utm_campaign: Join
Triggered Email
utm_source: Springbot
utm_medium: Web
utm_campaign: Email
Trackable Newsletters
utm_source: Springbot
utm_medium: Web
utm_campaign: Email
SOCIAL
Trackable Links
Version 1
utm_source: Springbot
utm_medium: Web
utm_campaign: Trackable Links
Version 2
utm_source: Springbot
utm_medium: Web
utm_campaign: trackable_link
Version 3
You can manually set these for each trackable link
Facebook Post
utm_source: Springbot
utm_medium: Web
utm_campaign: Facebook
Twitter
utm_source: Springbot
utm_medium: Web
utm_campaign: Twitter
ADROLL
AdRoll Web
utm_source: Springbot
utm_medium: Web
utm_campaign: AdRoll
AdRoll Social
utm_source: Springbot
utm_medium: Social
utm_campaign: AdRoll
Facebook Messenger
utm_source: Springbot
utm_medium: FacebookMessage
utm_campaign: <name of the message>