UTM parameters are tags you can add to a URL to track performance of your marketing campaigns across various traffic sources.
With UTM parameters, you can measure the effectiveness of different campaigns and use this data not only to gain a deeper understanding for where your traffic is coming from, but also optimize your marketing strategy to drive more traffic to your website.
These are also all preset and cannot be adjusted but below you can find information in order to know the difference of them.
Email Campaigns
utm_source: Springbot
utm_medium: Email
utm_campaign: <campaign id>
OA
utm_source: Springbot
utm_medium: Email
utm_campaign: Join
Triggered Email
utm_source: Springbot
utm_medium: Web
utm_campaign: Email
SOCIAL
Facebook Post
utm_source: Springbot
utm_medium: Web
utm_campaign: Facebook
Twitter
utm_source: Springbot
utm_medium: Web
utm_campaign: Twitter
ADS
AdRoll
UTM Source: Springbot
UTM Medium: Web
UTM Campaign: AdRoll