Springbot is Your Email Marketing Advocate
Our process for limiting and rectifying abuse safeguards the integrity of our email ecosystem and ensures our customers:
engage in deliverability best practices
maintain strong subscriber engagement (by sending emails your subscribers love)
keep sender reputations high
Improving on these metrics and adhering to best practices takes work, but ultimately helps you reach more customers’ inboxes, having higher subscriber engagement and conversions, and increases to your bottom line.
To communicate to anyone using Springbot features, you must have obtained their express consent to receive promotional or marketing communications. All recipients must be properly obtained by their consent. This could be done, for example, through:
A. A subscribe form on your web site.
B. An opt-in checkbox. This checkbox must not be checked by default, the person completing the form must willingly select the checkbox to indicate they want to hear from you.
Warning and Suspension Thresholds
Customer may not use any Springbot feature to directly or indirectly send, transmit, handle, distribute or deliver:
(a) Spam - any commercial communication that is transmitted without the permission of the intended recipient.
(b) communicate to a recipient obtained via internet harvesting methods or any impermissible electronic collection of address or other information; or
(c) communicate to a recipient record that is incomplete, inaccurate and/or not updated for all applicable opt-out notifications.
Important email deliverability and subscriber engagement metrics provide a holistic view on your list acquisition, communication methods, and adherence to best practices. If you violate our Acceptable Use Policy or exhibit email metrics that indicate abuse of Springbot’s email platform (see table below), your account may be suspended or terminated.
0.15% to 0.2%
1% to 2%
3.1% to 5%
0.7% to 1%
In the event your email metrics hit the thresholds above or you violate our Acceptable Use Policy, you will be notified of your account status change (warned, suspended, terminated).
Higher levels of complaints and/or bounces will result in accounts being marked as spamming, locked, and/or terminated.
If after 30 days there is little to no improvement in your rates, then we will require tooling like list cleaning, re-captcha, and/or double opt-in in order to improve your metrics. Getting two or more warning emails during a 3-month period will result in your account being locked or terminated and all special bonuses like discounts or extra features being removed.
If you receive a warning or suspension notification based on poor email and engagement metrics (hitting the thresholds above), there are steps you can take to regain email functionality. Here is a great article that goes over all of your options.
Blacklisting and List Bombing Prevention
List bombing occurs when your sign up forms are abused by malicious bots that add toxic email addresses to your email lists. It’s important to secure your opt-in pages to prevent further abuse of your email list.
To prevent being blacklisting and/or to reactivate a suspended account, you will need to do the following:
Add CAPTCHAs to all opt-in forms to prevent automatic opt-ins.
Implement a confirmed opt-in (COI) if not already done so.
Clean your list using a scrubbing service.
We also recommend removing any subscribers who have not engaged an email campaign in the last 3 months.
Once you’ve completed these steps, email firstname.lastname@example.org to request account activation.
No List Purchasing or Renting
A purchased email list typically contains people who have opted in to receive affiliate emails at some point in time. Purchased and rented emails lists are offered by companies claiming to have “legitimate” emails to increase leads and make more money for a fee.
However, these lists usually consist of low-quality email addresses (often with incorrect or out of date contact information). These contacts may have checked a box, at some point, indicating they were OK with receiving emails from affiliate businesses but, they have not opted in to receive emails from your specific business or organization.
This is a problem for a few reasons:
Incorrect contact information leads to increased bounce rates from invalid emails
Outdated email addresses are often used as Spam Traps by ISPs
If somebody receives an email that they’re not expecting, they’ll likely ignore it or worse, mark it as Spam.
A poor sender reputation and/or high Spam rates lead to decreased inbox placement and can result in blacklisting which means your emails will not be delivered.
In order to resolve this situation we suggest the following:
Unsubscribe purchased contacts from your lists
If you’ve obtained a list legally (i.e. merger) contact us at email@example.com for a custom list warming strategy
Clean your list using a scrubbing service