Springbot is Your Email Marketing Advocate

Our process for limiting and rectifying abuse safeguards the integrity of our email ecosystem and ensures our customers:

  • engage in deliverability best practices

  • maintain strong subscriber engagement (by sending emails your subscribers love)

  • keep sender reputations high

Improving on these metrics and adhering to best practices takes work, but ultimately helps you to send more emails will reach your customers’ inboxes, resulting in higher subscriber engagement and conversions, and increases to your bottom line.

Warning and Suspension Thresholds

Important email deliverability and subscriber engagement metrics provide a holistic view on your list acquisition, communication methods, and adherence to best practices. If you violate our Acceptable Use Policy or exhibit email metrics that indicate abuse of Springbot’s email platform (see table below), your account may be suspended or terminated.

Metrics

Warning Thresholds

Suspension Thresholds

Spam Rates

0.15% to 0.2%

> 0.2%

Bounce Rates

1% to 2%

> 2%

Open Rates

3.1% to 5%

< 2%

Unsubscribe

0.7% to 1%

> 1%

In the event your email metrics hit the thresholds above or you violate our Acceptable Use Policy, you will be notified of your account status change (warned, suspended, terminated). Typically, only in the event of account suspension will we restrict your email sending capabilities until you take corrective measures.

Remediation Measures

If you receive a warning or suspension notification based on poor email and engagement metrics (hitting the thresholds above), there are steps you can take to regain email functionality.

Blacklisting and List Bombing Prevention

List bombing occurs when your sign up forms are abused by malicious bots that add toxic email addresses to your email lists. It’s important to secure your opt-in pages to prevent further abuse of your email list.

To prevent being blacklisting and/or to reactivate a suspended account, you will need to do the following:

  • Add CAPTCHAs to all opt-in forms to prevent automatic opt-ins.

  • Implement a confirmed opt-in (COI) if not already done so.

  • Clean your list using a scrubbing service.

    • Springbot can help with this! Reach out to us at help@springbot.com for assistance and pricing

  • We also recommend removing any subscribers who have not engaged an email campaign in the last 3 months.

Once you’ve completed these steps, email help@springbot.com to request account activation.

No List Purchasing or Renting

A purchased email list typically contains people who have opted in to receive affiliate emails at some point in time. Purchased and rented emails lists are offered by companies claiming to have “legitimate” emails to increase leads and make more money for a fee.

However, these lists usually consist of low-quality email addresses (often with incorrect or out of date contact information). These contacts may have checked a box, at some point, indicating they were OK with receiving emails from affiliate businesses but, they have not opted in to receive emails from your specific business or organization.

This is a problem for a few reasons:

  1. Incorrect contact information leads to increased bounce rates from invalid emails

  2. Outdated email addresses are often used as Spam Traps by ISPs

  3. If somebody receives an email that they’re not expecting, they’ll likely ignore it or worse, mark it as Spam.

  4. A poor sender reputation and/or high Spam rates lead to decreased inbox placement and can result in blacklisting which means your emails will not be delivered.

In order to resolve this situation we suggest the following:

  • Unsubscribe purchased contacts from your lists

  • If you’ve obtained a list legally (i.e. merger) contact us at help@springbot.com for a custom list warming strategy

  • Clean your list using a scrubbing service

    • Springbot can help with this! Reach out to us at help@springbot.com for assistance and pricing

Termination of Your Account

Termination of your account may occur if you refuse to follow proper remediation, repeatedly violate our Acceptable Use Policy, or your email and engagement metrics continually hit suspension thresholds. Please reach out to us at help@springbot.com if you feel your account has been wrongly flagged.

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