Transactional vs Marketing Emails in Springbot Platform

No — Springbot does not support transactional emails. Transactional emails are system-generated, one-to-one communications such as:

These messages are tied directly to a customer’s specific action and are usually sent through a transactional email provider (like Shopify, WooCommerce, or your ecommerce platform itself).Because of their nature, transactional emails are not optional for the recipient and must contain only critical, action-related information. They are not considered marketing emails and require different technical and legal handling.

Springbot focuses exclusively on marketing emails and automated flows based on purchase behavior. These emails include:

These messages are sent to groups of subscribers who have opted in to receive promotional content. They are designed to build brand loyalty, drive engagement, and encourage future purchases — not to confirm or manage specific orders.