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Design an Email with Springbot Send’s AI Email Designer

This powerful tool uses AI to generate layouts, pull in your products, and match your brand — saving you time and effort.

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Design stunning, on-brand marketing emails in just a few clicks with Springbot’s AI Email Designer. This powerful tool uses AI to generate layouts, pull in your products, and match your brand — saving you time and effort.

Included with Essential & Pro plans, the AI Designer creates a custom email template you can easily apply to your campaigns.

When you first register with Springbot, we use your store’s website to automatically pull in your brand elements — like color scheme, fonts, and logo — so your emails look professionally branded right from the start. If your shopping cart is connected, we’ll even showcase products directly from your store, making your emails more engaging and personalized.


Step 1: Access the AI Email Designer

Go to dashboard.springbot.com and log into your Springbot account.

From the left-hand menu, click on AI Email Designer under “Email Campaigns”.


Step 2: Choose the Email Type

You’ll be prompted to select the type of email you want to create. Your options are:

  • Newsletter - Keep your audience engaged with updates, blog posts, and community news — ideal for building long-term brand relationships through consistent, value-focused content.

  • Promotional - Encourage quick action with discounts, time-sensitive deals, or special offers — perfect for urgent campaigns with a clear call to action.

  • Product Showcase - Feature specific products or launches using strong visuals and highlights — ideal for educating customers and driving discovery or purchases.


Step 3: Pick a Tone Style

Choose a tone based on your brand’s style and content focus. You can select up to three, and the options are:

  • Friendly & Conversational - Feels like a personal message from a friend or founder. Best for: welcome emails, thank-you notes, introductions

  • Urgent & Persuasive - Creates urgency to encourage immediate action. Best for: flash sales, cart abandonment, limited-time promotions

  • Informative & Helpful - Educates the customer while highlighting product benefits or usage. Best for: post-purchase, product launches, how-tos

  • Playful & Bold - Uses humor, puns, or quirky brand language to stand out. Best for: seasonal promos, restocks, product drops

  • Minimal & Clean - Lots of white space, strong typography, and simple layout. Best for: luxury goods, wellness brands, product-focused emails

  • Bold & Graphic- Vibrant colors, large images, and striking CTAs. Best for: fashion, tech, promotions

  • Editorial & Story-Led - Magazine-style layouts with multiple content blocks. Best for: newsletters, brand storytelling, content-driven campaigns

  • Lifestyle-Focused - Product shown in real-world or aspirational settings. Best for: apparel, home goods, fitness, beauty

Then click Continue to move forward.


Step 4: Add Content Context

In the “Additional Context (Optional)” field, type a brief prompt that tells the AI what kind of campaign you’re building — e.g., "Summer Sale!"

You can also opt to include a Custom Hero Image that the AI will generate for you.


Step 5: Select Products

Choose which products to feature in the email:

  • Top Products: Automatically includes your best performers.

  • Manual Selection: You choose specific items.

  • No Products: Skip product blocks entirely.

Once you’ve set your preferences, click Generate Email.


Step 6: Review and Access Your Email

Click Exit to Dashboard to continue and after 1–2 minutes, your design will be ready. You’ll receive a notification and find the email in your Template Library.


Step 7: Configure Your Email, Finalize and Send!

Find your newly created template, then click Send this template.

It will take you into the Email Editor where you can apply and edits you have, change any details, configure your subject line, and then hit send!

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