Static Retargeting Ads
To launch an AdRoll Retargeting Campaign, navigate to Ads > Ad Library and click Create Ads.
Types of Campaigns and Ads
After selecting Retargeting as your Campaign Type. Next you'll select which type of ads you’d like to run. Depending on your budget, you can select either Static Ads OR Dynamic Ads. Static Ads will show as web banner ads, native web ads, and Facebook newsfeed ads.
Finally, you'll need to schedule your ads by either creating a new Ad Group or adding them to an existing Ad Group. Click the Ad Group dropdown menu to see existing Ad Groups or type to enter a name for a new Ad Group.
If you are creating a new Ad Group, select a Start Date and Time and End Date and Time or check No End Date to keep this Ad Group active for the foreseeable future. Please note that all times are in the UTC timezone, which may differ from your local timezone.
Creating Ads
To create static web ads, upload complete ad images and fill in the Ad Name and Link URL. This is where your customers will go when they click on the ad. We recommend giving your ads a detailed name for clear reporting in the future. You can upload as many ads as you’d like, but we recommend uploading at least one ad in the following sizes:
160x600px
300x250px
320x50px
728x90px
300x600px
970x250px
We also recommend creating Native Ads. Native ads appear as a part of the design of the web page they’re on. Rather than standing out as an ad, native ads tend to have an editorial look and feel, with a softer selling approach. To create native ads, upload images in the following sizes:
600x600px
600x500px
600x315px
Native ads also require the following text elements:
Brand - the name of your business
Title - 90 characters man, usually short, attention-grabbing headline for your ad
Description - 140 character max, an opportunity to explain more about your brand or special promotional details.
Once you have entered all required ad elements, click Save & Next.
Static Social Ads
To create static social ads, upload as many images you wish in the following sizes: 600x315px or 1200x628px. Just like with web ads, images must be JPGs or PNGs, and must have a file size less than 150KB.
Static social ads require the following text elements:
Text Headline - 90 character max, usually short, attention-grabbing headline for your ad
Link Description - 200 character max - an opportunity to explain more about your brand or offer details
Title - 25 character max -store name or secondary headline
Call-to-action - select from the dropdown menu options
Reviewing and Launching Your Campaign
Once you have uploaded all of your new ads, click next to reach the final Review step. On this page you will review your campaign set up, your selected ad groups, your budget, and your uploaded ads themselves. If you are ready to launch your campaign, click the checkbox to agree to our Terms and Conditions and click the Confirm and launch campaign button in the bottom right corner. This will launch your new ads in your campaign.
Dynamic Retargeting Ads
Types of Campaigns and Ads
After selecting Retargeting as your Campaign Type. Next you'll select which type of ads you’d like to run. Depending on your budget, you can select either Static Ads OR Dynamic Ads. Dynamic Ads will show your visitors products they previously viewed on your website.
Finally, you'll need to schedule your ads by either creating a new Ad Group or adding them to an existing Ad Group. Click the Ad Group dropdown menu to see existing Ad Groups or type to enter a name for a new Ad Group.
If you are creating a new Ad Group, select a Start Date and Time and End Date and Time or check No End Date to keep this Ad Group active for the foreseeable future. Please note that all times are in the UTC timezone, which may differ from your local timezone.
Creating Ads
Dynamic Web Ads
Dynamic Web Ads pull in images of the products the visitor looked at while on your site along with your most viewed products. These ads utilize a common theme across all ad sizes and are created all at once as a set. To create, you must enter an option for all fields listed on the page:
Ad Name - typically something descriptive like the theme chosen for these ads
Logo - a square or horizontal rectangle is best
Call-to-action - select from dropdown menu options
Color - select a primary color for your call-to-action button
Theme - the overall template for your ads. These update throughout the year so check back frequently to see new options.
Displayed Price - show the price of your products
Promo Text (available for specific themes) - no more than 25 characters recommended
End Date (available for Countdown Timer theme only) - select the final date to count down time remaining
Dynamic Social Ads
Like dynamic web ads, dynamic social ads show the exact products the visitor viewed on your site in a carousel-style ad on Facebook. To create dynamic social ads, you must upload a Failover image to show just in case your dynamic content cannot load. We recommend using the same images you would use for a static social ad. Failover image must be 600x315px or 1200x628px, must be JPGs or PNGs, and must have a file size less than 150KB.
Dynamic social ads also require the following text elements:
Text Headline - 90 character max, usually short, attention-grabbing headline for your ad
Title - %%title%% by default, pulls in Product Name
Description - %%price%% by default, pulls in Product Price
Call-to-action - select from the dropdown menu options
Your final option is to choose between a multi-product ad and a single-product ad.
Reviewing and Launching Your Campaign
Once you have uploaded all of your new ads, click next to reach the final Review step. On this page you will review your campaign set up, your selected ad groups, your budget, and your uploaded ads themselves. If you are ready to launch your campaign, click the checkbox to agree to our Terms and Conditions and click the Confirm and launch campaign button in the bottom right corner. This will launch your new ads in your campaign.
