Average Read Time - The average time a reader spends reading an article calculated in minutes.

Average Scroll Depth - The percentage of page depth a reader scrolls down. Keep in mind, scroll depth can be impacted if the reader is on mobile versus desktop, and takes into account the entirety of the page.

Bounce - Google Analytics measurement of how many visitors come to your site but do not click through. Matcha's Insights gives you a closer look at how many of those visitors are readers, and how long they are engaging with the content.

Canonical Tags - A piece of code on Matcha content that tells search engine bots that the page is syndicated content and points to the owner site. Using these tags ensures search engines do not penalize our customers for duplicate content.
When you publish an article from Matcha, we automatically include the canonical tag in the HTML of the article body.

CMS - Content Management System, e.g. WordPress, Shopify Blog or Magento.

Content Clicks - The number of clicks to content on your site from the email they received.

Content-Influenced Revenue - Content-influenced revenue is attributed to any article a customer read before making a purchase. If a customer reads multiple articles before making a purchase, the revenue is attributed to all of those articles.

Conversion Funnel - Matcha's conversion funnel demonstrates which content is the most impactful at each stage of a customer's journey to purchasing. We track which content visitors read the most, which content turns readers into subscribers, and which content influenced a subscriber to purchase from you.

CPC - Cost per click. When campaigns are optimized for CPC, they are optimized for a user’s click on your content ad.

CPL - Cost per lead. When ads are optimizing for CPL, they are optimizing for the people most likely to submit their email as a lead.

CPM - Cost per thousand impressions.

CTR - Click-through rate. The percentage of recipients who clicked a link to your website via an email, ad, organic post, or anywhere else you may have promoted your content.

Original Content - In contrast to licensed content, original content is a blog post or any other type of content that is owned by a brand. It is created by the brand or for the brand.

Dashboard - Tab within the Matcha app that displays an overview of your performance and where you are in the Matcha Formula during the month. It also includes a feed of useful resources to reference as you grow your business.

Engagement Rate - The percentage of visitors that stayed on the page for more than 15 seconds. 77.7% is the average engagement rate for articles published by Matcha’s customers.

ESP - Email service provider. This is where you send your marketing emails from.

Filter - Feature within Explore Library tab. Filters sort content by: location, topic, reader persona, tag, content type and publisher.

Global tracking code (GTC) - Code installed into the head of your website that Matcha to measure content performance across your site.

When you connect with our Shopify or Wordpress integrations, Matcha's GTC is automatically installed in the header of your website. Matcha's GTC can also be manually installed through a tag manager or directly into the header of your website HTML.

Impressions - The number of times an ad is viewed by your audience.

Insights - Tab within Matcha app that brings in data about how your audience is engaging with your content. Pinpoints which content is pushing customers through your sales funnel to impact the growth of your subscription list, and ultimately, your bottom line.

Lead Form Tracking - A tool in Matcha integrations that tracks the number of subscribers generated from each piece of content.

Subscribers - Email addresses (or leads) captured from a form on your site.

Licensed Content - Licensed content, sometimes called syndicated content, is content produced by a professional publisher that can be legally licensed for use on your own website.

Subscriber Sign Up Forms - A conversion tool where a visitor is compelled to enter their email address in return for reading the content. Sign up forms can be customized for two degrees of access -- restricted or unrestricted.

Matcha Content Library - Searchable and filterable library in the Matcha app of nearly 10,000 licensed articles. Matcha users can instantly publish articles from this library to their own blog in accordance with the Matcha EULA.

My Content - Section of the Matcha app where your curated, scheduled and published content lives.

Open Rate - The percentage of people who opened the email they received.

Promotion - Marketing tactics used to drive traffic to consume content on your website. This can include channels such as organic search, email, organic social, and paid social advertising. Matcha offers managed paid social advertising on Facebook and Instagram in our Performance Packages.

Reads - The number of visitors that spend more than 15 seconds on an article page.

Subscribers - Subscribers are attributed to any article read before a consumer submits their email to a locked form or another tracked form. If a consumer reads multiple articles before submitting a form, a lead is attributed to all of those articles.

Tags - Custom categories assigned to articles and curated within your My Content tab. Tags can be used to save and organize content for later use.

Traffic - The number of visitors to your site. Traffic can be measured by visits, visitors, or page views.

Visits - The number of times an article page has been visited.

Syndication Limit FAQs

What is a syndication limit?

Your syndication limit is the number of licensed articles you can publish in a month based on your package. Note: custom articles created for you by the Matcha team and articles sourced from our rotating free collection do not count towards your syndication limit.

When does my syndication limit reset?

Your syndication limit will reset on the 1st of the month. You have until the last day of the month to use your syndicated articles.

How do I know how many articles I have left for the month?

Your monthly syndication limit is represented via the Matcha formula modal in your dashboard. You can also see your syndication limit on the menu bar inside the Matcha app.

When should I publish?

We recommend “batch publishing,” or publishing all your articles the first week of the month, so that you can test content over the following weeks.

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