Trends

The topmost graph will display how your content engages readers, drives leads, and influences revenue over time. You can change the time frame that you're looking at by adjusting the menu on the left hand side of your Insights screen.

  • Visitors and Readers - See trend lines for visitors and readers to better understand how effectively your content is engaging your audience.

  • Sources - See where traffic to your content is coming from.

  • Leads - See which articles influenced leads. Matcha attributes a lead to any article read before submitting their email in a tracked form. View a list of your leads in the Matcha Subscribers tab.

  • Revenue - See which articles influenced purchase. Matcha attributes revenue to any article read before making a purchase on your site.

Top Content

Identify content that performs the best over the time frame selected. You can sort by engagement rate, read time, scroll depth, and more.

Conversion Funnel

Matcha's conversion funnel will help you understand how different types of content influence action at different stages of your buyer's funnel.

Email Performance

If you're using Mailchimp as your ESP, Matcha will show you how content in newsletters influences your open-rate and CTR.

Insights Glossary

Visits -The number of times an article page has been visited.

Reads -The number of visitors that spend more than 15 seconds on an article page.

Engagement Rate -The percentage of visitors that didn’t bounce. We consider a “bounce” anyone who leaves the page within 15 seconds of arriving. 77.7% is the average engagement rate for articles published by Matcha’s customers.
Avg. Read Time -The average time a reader spends reading an article. 1:36 is the average read time for articles published by Matcha’s customers.

Avg. Scroll Depth -The percentage of page depth a reader scrolls down through. Keep in mind, scroll depth can be affected if the reader is on mobile versus desktop. 65.6% is the average scroll depth for articles published by Matcha’s customers.

Subscribers -Subscribers are leads who read an article before submitting a tracked form. If a user reads multiple articles before submitting a form, the lead is attributed to all of those articles.

Content-influenced Revenue - Revenue is attributed to any article read before purchase. If a user reads multiple articles before making a purchase, the revenue is attributed to all of those articles.
CTR - Click-through rate. The percentage of recipients who clicked a link in the email. 2.43% is the average click-through rate among all of Mailchimp’s customers.

Open Rate - The percentage of people who opened the email they received. 20.81% is the average open rate among all of Mailchimp’s customers.

Content Clicks - Number of clicks to content on your site from the email they received.

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