Make sure you set the correct date range in the upper right hand corner! When determining Google Ads results, we recommend looking at a longer date range, i.e., 90 days. Google Ads are a full funnel advertising option (which means they’re helpful with driving conversions and driving traffic), and most people will interact with Google multiple times before purchasing. You don’t want to get too narrow here, or you’ll lose the full picture!
Click Through Rate & Impressions
Clicks: The number of people who have clicked on the ad. This is an important metric to track because it will allow you to gauge how many people are navigating to your website from these ads.
CTR: (Click Through Rate): This is the number of impressions divided by the number of clicks.
Impressions: The number of people who have viewed your ads.
Conversion Rate & Cost
Conversions: The number of purchases driven by Google Ads. This means that someone clicked on a Google ad and then purchased within 30 days.
Conversion Rate: The percentage of people who convert.
Conversion Value: The dollar amount associated with your conversions.
Cost: How much money has been spent.
CPC: (Cost per Click): How much it costs to drive a click.
Cost/Conversion: How much it costs to drive a conversion.
These are all of your Google ad campaigns broken into their individual results. There are two types of campaigns:
Shopping: There will only be one shopping campaign. In contrast to a text ad, which displays text only, Shopping ads show users a photo of your product, plus a title, price, store name, and more. These ads give users a strong sense of the product you're selling before they click the ad.
Search: Every other campaign listed will be a search campaign. Text ads on the Search Network show above and below Google search results.