Step 1: Access Events Manager

Go to Events Manager.

Click the pixel you want to use.

Step 2: Scroll Down To Aggregated Event Measurement Tab

Click the Aggregated Event Measurement tab, which is below the overview graph.

Click Configure Web Events.

Step 3: Confirm Domain for Aggregated Events

Find the domain you want to configure events for.

Click Verify Domain.

Step 4: Configure Events

Click Edit Events.

Select your pixel or custom conversion under Pixel / Custom Conversion.

Choose the following events to configure under Event Name:

1. Purchase

2. Add to Cart

3. Initiate Checkout

4. View Content

Each Event should be added individually. You will repeat adding each Event you want to configure.

Note: If you choose a purchase event, you have the option to toggle Value Optimization on or off.

You must turn on Value Optimization in your configuration if you want to use value optimization in your iOS 14.5 and later ad campaigns.

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