What is Retargeting?

Our partnership with AdRoll allows you to submit and serve ads that drive your customer back to your site to make a purchase. The springbots will place a tracking pixel on your site so you can track the movements of shoppers when they visit your site (eg. what products they view). This tracking pixel will allow us to serve your ads to site visitors when they leave your site without making a purchase and visit another site (web campaign) or visit Facebook and Instagram (social campaign), with the goal of bringing them back to your site to make a purchase.

What is Prospecting?

Prospecting campaigns identify the right audience and measure your results from a full-funnel perspective. Unlike retargeting campaigns, these users have not been to your site before, but they have been identified as high-potential prospects for your business. By using look-alike audiences or similar attribute audiences, prospecting is the first step in a full-funnel marketing strategy.

Should I run both Retargeting and Prospecting campaigns?

Depending on your monthly site traffic and business goals, this is a great option! The two campaigns work together similar to relay race: if a new visitor reaches your site from a prospecting campaign, they'll then fall into your retargeting campaign. Win-win. We recommend reaching out to our Customer Success team to learn if this is the right option for you!

Where will my web ads be shown?

Our partnership with AdRoll allows us track your customers on the web after they leave your site, or serve web ads to potential shoppers on the web. A few examples of common sites are cnn.com, weather.com, espn.com and many more! AdRoll will intelligently analyze the user behavior and place the ads accordingly to bring in the best performance.

What is a Campaign?

A Campaign is a collection of all ads in AdRoll. You can have two different types of Campaigns in AdRoll - Inventory or Universal. Inventory Campaigns are being phased out, but currently consist of ads meant for a specific channel placement (e.g. all web-based display ads, both static and dynamic). Universal Campaigns consist of ads that are all the same type (e.g. all dynamic ads, both web and Facebook placements). Customers who are launching AdRoll for the first time will only have access to Universal Campaigns.

Legacy customers are encouraged to migrate to Universal Campaigns as soon as possible to take advantage of more strategic bidding technology.

What is an Ad Group?

Groups of ads can come together to form an Ad Group, which lives within your Campaign. This Ad Group can have certain characteristics - such as targeting a specific segment of customers/prospects or scheduled for a specific time period. Customers using Universal Campaigns can create and schedule ad groups within Springbot. Customers on Inventory Campaigns must reach out to our Customer Success Team to make any ad group changes.

Why are there data differences between Google Analytics and AdRoll reporting?

Discrepancy between AdRoll and Google Analytics reports are normal due to differences in reporting methodologies. For more information in the differences you might see when comparing data, check out this helpful article from our friends at AdRoll.

Is there a budget requirement?

In order for your campaigns to be effective, there is a minimum ad spend of $175/month (roughly $5/day) per campaign. For example, if you're currently running a prospecting campaign and would like to add a retargeting campaign, it would be an additional $175/month.

Can I spend more than the minimum?

Absolutely! $175 is just the minimum spend allowed. Increasing your ad spend gives AdRoll more budget to expand your reach. If you're interested in increasing your budget and how that can positively impact your campaigns, reach out to us at help@springbot.com!

Is AdRoll causing my site to slow down?

This is a common question! Some website testing tools mistake AdRoll's network calls as slowing down the webpage significantly more than it actually does. Since AdRoll's script fires after the content of the page has loaded, it tends to get mistaken more often.

The redirects that AdRoll makes take place asynchronously after the entire page has been rendered. The requests are made to AdRoll's servers so they would not incur any load on your web server. The method by which AdRoll's tracking script makes those requests is similar to Google Analytics in the sense that they load after everything else has completed.

We do not have any control over how AdRoll loads, we just include the script that AdRoll provides to us. We're not able to remove the flagged calls since it is the core way that our product works. It allows us to access the best inventory across all of our partners (which are the redirects). Luckily, the benefits of running ads with AdRoll will heavily outweigh any minimal site performance impacts, which is why we recommend utilizing this feature for all sites that are able to!

My product images in my Facebook dynamic ads are too large.

If the product images in your Facebook Dynamic ads are appearing too large or small, the first step is to navigate to Facebook Ads Manager and make sure that Fit Image to Ad is checked. If this does not resolve the issue, please reach out to help@springbot.com for us to troubleshoot further.

How do I remove my AdRoll pixel from Shopify?

The AdRoll pixel may either be installed using the AdRoll Shopify plugin or through your theme's template files.

If the pixel is installed with the AdRoll app, follow these instructions:

  1. Log into your Shopify admin.

  2. Click on the Apps link in the bottom of the left-side menu.

  3. Click the trash can icon button to the right of the AdRoll App link.

  4. Confirm the removal of the app by clicking the red Delete button in the confirmation popup.

If your pixel is installed through your template files, follow these instructions:

Shopify offers what's called "liquid templates" for designing and styling the layout of your site. Somewhere in one of these templates is your old AdRoll pixel. You can edit these templates by completing the following steps.

  1. Log into your Shopify admin

  2. Select "Online Store" from the left hand menu

  3. Click on "Themes"

  4. On the top right of that page you'll see an ellipses button, click it and select "Edit HTML/CSS" from the drop-down menu

  5. From this point you'll have a list of template files, one of which will contain your AdRoll pixel. We can't say for certain which file the pixel code is contained in, so you may have to look through a few different files.

Here is an example of what the AdRoll code may look like:

<script type="text/javascript">
adroll_adv_id = "JEZ4A6GE4ZHHBE6MY7T3LJ";
adroll_pix_id = "DNH3NBVHQFC2XC6BGZWUTK";
(function () {
var _onload = function(){
if (document.readyState && !/loaded|complete/.test(document.readyState)){setTimeout(_onload, 10);return}
if (!window.__adroll_loaded){__adroll_loaded=true;setTimeout(_onload, 50);return}
var scr = document.createElement("script");
var host = (("https:" == document.location.protocol) ? "https://s.adroll.com" : "http://a.adroll.com");
scr.setAttribute('async', 'true');
scr.type = "text/javascript";
scr.src = host + "/j/roundtrip.js";
((document.getElementsByTagName('head') || [null])[0] ||
if (window.addEventListener) {window.addEventListener('load', _onload, false);}
else {window.attachEvent('onload', _onload)}

Did this answer your question?