Why are there data differences between Google Analytics and AdRoll reporting?

Discrepancy between AdRoll and Google Analytics reports are normal due to differences in reporting methodologies. For more information in the differences you might see when comparing data, check out this helpful article from our friends at AdRoll.

Is AdRoll causing my site to slow down?

This is a common question! Some website testing tools mistake AdRoll's network calls as slowing down the webpage significantly more than it actually does. Since AdRoll's script fires after the content of the page has loaded, it tends to get mistaken more often.

The redirects that AdRoll makes take place asynchronously after the entire page has been rendered. The requests are made to AdRoll's servers so they would not incur any load on your web server. The method by which AdRoll's tracking script makes those requests is similar to Google Analytics in the sense that they load after everything else has completed.

We do not have any control over how AdRoll loads, we just include the script that AdRoll provides to us. We're not able to remove the flagged calls since it is the core way that our product works. It allows us to access the best inventory across all of our partners (which are the redirects). Luckily, the benefits of running ads with AdRoll will heavily outweigh any minimal site performance impacts, which is why we recommend utilizing this feature for all sites that are able to!

How do I remove my AdRoll pixel from Shopify?

The AdRoll pixel may either be installed using the AdRoll Shopify plugin or through your theme's template files.

If the pixel is installed with the AdRoll app, follow these instructions:

  1. Log into your Shopify admin.

  2. Click on the Apps link in the bottom of the left-side menu.

  3. Click the trash can icon button to the right of the AdRoll App link.

  4. Confirm the removal of the app by clicking the red Delete button in the confirmation popup.

If your pixel is installed through your template files, follow these instructions:

Shopify offers what's called "liquid templates" for designing and styling the layout of your site. Somewhere in one of these templates is your old AdRoll pixel. You can edit these templates by completing the following steps.

  1. Log into your Shopify admin

  2. Select "Online Store" from the left hand menu

  3. Click on "Themes"

  4. On the top right of that page you'll see an ellipses button, click it and select "Edit HTML/CSS" from the drop-down menu

  5. From this point you'll have a list of template files, one of which will contain your AdRoll pixel. We can't say for certain which file the pixel code is contained in, so you may have to look through a few different files.

Here is an example of what the AdRoll code may look like:

<script type="text/javascript">
adroll_adv_id = "JEZ4A6GE4ZHHBE6MY7T3LJ";
adroll_pix_id = "DNH3NBVHQFC2XC6BGZWUTK";
(function () {
var _onload = function(){
if (document.readyState && !/loaded|complete/.test(document.readyState)){setTimeout(_onload, 10);return}
if (!window.__adroll_loaded){__adroll_loaded=true;setTimeout(_onload, 50);return}
var scr = document.createElement("script");
var host = (("https:" == document.location.protocol) ? "https://s.adroll.com" : "http://a.adroll.com");
scr.setAttribute('async', 'true');
scr.type = "text/javascript";
scr.src = host + "/j/roundtrip.js";
((document.getElementsByTagName('head') || [null])[0] ||
if (window.addEventListener) {window.addEventListener('load', _onload, false);}
else {window.attachEvent('onload', _onload)}

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