What are UTM Parameters? 

UTM parameters are tags you can add to a URL to track performance of your marketing campaigns across various traffic sources. 

With UTM parameters, you can measure the effectiveness of different campaigns and use this data not only to gain a deeper understanding for where your traffic is coming from, but also optimize your marketing strategy to drive more traffic to your website.  


EMAIL

  • Email Campaigns
    • utm_source: Springbot
    • utm_medium: Email
    • utm_campaign: <campaign id>
  • OA
    • utm_source: Springbot
    • utm_medium: Email
    • utm_campaign: Join
  • Triggered Email
    • utm_source: Springbot
    • utm_medium: Web
    • utm_campaign: Email
  • Trackable Newsletters
    • utm_source: Springbot
    • utm_medium: Web
    • utm_campaign: Email


SOCIAL

  • Trackable Links
    • Version 1
      • utm_source: Springbot
      • utm_medium: Web
      • utm_campaign: Trackable Links
    • Version 2
      • utm_source: Springbot
      • utm_medium: Web
      • utm_campaign: trackable_link
    • Version 3
      • You can manually set these for each trackable link


  • Facebook Post
    • utm_source: Springbot
    • utm_medium: Web
    • utm_campaign: Facebook
  • Twitter
    • utm_source: Springbot
    • utm_medium: Web
    • utm_campaign: Twitter


ADROLL

  • AdRoll Web
    • utm_source: Springbot
    • utm_medium: Web
    • utm_campaign: AdRoll
  • AdRoll Social
    • utm_source: Springbot
    • utm_medium: Social
    • utm_campaign: AdRoll


Facebook Messenger

  • utm_source: Springbot
  • utm_medium: FacebookMessage
  • utm_campaign: <name of the message>