Required elements of the privacy policy to participate in the Springbot Exchange:

As part of your participation in the Springbot Exchange (for Audience Expander and/or Onsite Abandonment) , we require that your privacy policy include the below minimum elements:

Audience Expander:

  • The website has a privacy policy
  • There is a link to the privacy policy from the website’s home page and the link includes
  • the word “Privacy”
  • The privacy policy states that the company shares consumer data and personal
  • information (including name, address and transaction information) with third party
  • service providers
  • The privacy policy states that the company shares consumer data and personal
  • information with other marketers
  • The privacy policy provides consumers a chance to opt-out of having their information
  • shared with other marketers
  • The privacy policy has an “effective” date

Onsite Abandonment:

  • The privacy policy specifically informs Users of the placement of Pixel Tags

  • The privacy policy informs Users of the intended use of the data obtained from the Pixel Tags (see example language below)

  • The privacy policy lets users know they can control their online behavioral advertising by visiting the following platforms: Digital Advertising Alliance opt-out platform or the Network Advertising Initiative opt-out platform.

  • The privacy policy includes a contact email to unsubscribe or be removed from any email marketing

Suggested privacy policy language for disclosing data sharing practices with the Springbot Exchange using Audience Expander and Onsite Abandonment:

The personally identifiable information that you provide to us and information about your order may be combined with other personally identifiable information (such as demographic information and past purchase history) available from our records and other sources. We also use Pixel Tags to collect additional information regarding your browsing experience. This information will be used to make our future marketing efforts more efficient and to provide you with a more relevant and timely brand and shopping experience. This information may also be shared with our third party service providers that assist us with our marketing efforts and with other marketers whose products or services we feel may be of interest to you. If you prefer that we do not share your name and address with other marketers, please email us at [[YOUR STORE EMAIL HERE]].


Have more questions? Reach out to our team at help@springbot.com