As an eCommerce merchant, you spend time and money working to get visitors to come to your website. However, the overwhelming majority of these visitors browse around but never take any action, including abandoning a shopping cart. How can you get them to come back?

Enter Onsite Abandonment. This feature will allow you to leverage cookie pool data that can match your visitors to their unique email address. This allows you to engage window shoppers and site abandoners much earlier in the buying cycle and can help turn them into paying customers.

Best of all, you're not limited to your existing subscriber base -- you can setup your Onsite Abandonment emails to send to anyone who visits your site.

Getting Started

To begin using Onsite Abandonment, you'll first need to be partaking in Springbot's Exchange. In your dashboard, click Exchange. If you haven't opted in yet, you will first need to complete the check-boxes to opt-in your store data to the Exchange program. You will also need to make some important updates to your website Privacy Policy.

Once you've opted-in, you'll scroll down to see the Onsite Abandonment section. Here you'll click Get Started.

Then you will configure your Settings:

  • Default From Name - This is who it will look like your email is coming from. We recommend putting your Store Name.
  • Default From Email Address - This is the email address your emails will come from. 
  • Email Verification - If your from email address has already been verified by Springbot, you will see the word "Verified". If not, click the "Send Verification Email" button to verify your email address.
  • URL Activation - By leaving this blank, we will pick up on Onsite Abandonment on any page of your website. If you insert specific URLs, these are the only pages we will be able to pick up on Onsite Abandonment (so we recommend leaving this part blank so you can capture more visitors!)
  • URL Blacklist - Enter any pages of your site you don't want users tracked on. We recommend support pages, FAQs and your Privacy Policy page, for example.
  • Email Domain Blacklist - Enter email domains that you don't want to receive emails. We suggest your store's domain so employees are not targeted, along with your competitors or manufacturers that you don't want to have see any discounts you might be offering.
  • Email List To Add To - This will default to a new Onsite Abandonment email list. This list will also be included in your All Subscribers list.
  • Default Customer Name - This is how we will greet your customer, so Valued Customer, Shopper, or Friend are all good options!
  • Send Subscription Confirmation Email - When enabled, this will send a follow up email to any current non-subscribers who've opened or clicked your email to confirm their subscription (this is an optional setting).

Build and Design Your Email

Once you've completed your Settings and click Save, you'll be able to start building out your email. There are 3 steps to complete this process:

Configure

You'll be able to setup multiple Onsite Abandonment Emails and configure these settings differently for each one:

  • From Name - This is who it will look like your email is coming from. We recommend putting your Store Name.
  • From Email Address - This is the email address your emails will come from.
  • Subject Line - We have some pre-written options for you to choose from, but you can also select 'Custom Subject Line' and type in your own!
  • Pre-header Text - This text will appear after the subject line, but not in the body of the email itself.
  • Recipients - There are a few options to choose from:
    • All Contacts - This allows you to send your Onsite Abandonment Emails to anyone who visits your site.
    • Subscribers - Your emails will only be sent to visitors who are existing subscribers on your Email List.
    • Non-Subscribers - Your emails will only be sent to visitors who are NOT on your existing subscriber list
  • Default Customer Name - This is how we will greet your customer, so Valued Customer, Shopper, or Friend are all good options!
  • Email List to Add To - This will default to a new Onsite Abandonment email list. This list will also be included in your All Subscribers list. 
  • Timing -  Depending on who you send to, there are some restrictions on the earliest you can send. We recommend setting this to 1 day for that first touch point.

Design

Once you complete the Configure step, you'll be able to start designing your email, using our drag-and-drop editor.

You don't want to treat your Onsite Abandonment shoppers the same way you would someone who actually put an item in their cart and left without buying. These visitors could just be browsing to learn more about you, so it's important to avoid getting overly aggressive with your messaging.

Here are some things to keep in mind when building out the content for your Onsite Abandonment emails:

  1. Offer a promotion or discount. We typically recommend including an incentive in order to drive site return & conversions. A discount code or free shipping work great here. 
  2. Pictures say a thousand words. Instead of relying on only text to get your message across, add a hero image to the top of the email to grab their attention and remind them of your unique branding.
  3. Focus on your top-selling products when adding in products to the email. 
  4. Keep the call to action simple. "Shop Now" or "Come Back!" are excellent choices.
  5. Don't be creepy. Nothing will drive shoppers away faster than this! Stay away from messaging like "we saw you peeking" and instead use something more friendly like "Thanks for stopping by!"
  6. Offer some help. Ask if they might need help when shopping, and make sure your customer service email and phone number are readily available to them.
  7. Don't make it all about the sale. These shoppers might just be getting to know you. Lead them toward your top-selling items or even your newest products that are generating buzz.

Review

This is your chance to double-check all your settings and work before turning your email live. When you're ready, click Activate and the emails will start sending!



Maintaining and Adding More Onsite Abandonment Emails

Once you've saved your work and have returned to the main Exchange tab of your dashboard, you'll see your Onsite Abandonment section has changed slightly:

Here you will be able to review performance metrics, edit your existing emails, or add new ones to your drip-series.