Step 1: Select Pixels to left of your Business Manager:
Step 2: Name your Pixel, and insert the name of your website, starting with www.
Step 3: Select Continue. Then, select Set up the Pixel Now following the steps provided by Facebook.
Step 4: Make sure that the small dot next to your Pixel is green and not red. (If it is red, please make a note to discuss with your Campaign Services Manager during your initial call.)
All set! If you have any questions or encounter any difficulties, please reach out to your Campaign Services Manager or contact firstname.lastname@example.org.