What is Retargeting?

Our partnership with AdRoll allows you to submit and serve ads that drive your customer back to your site to make a purchase.  The springbots will place a tracking pixel on your site so you can track the movements of shoppers when they visit your site (eg. what products they view). This tracking pixel will allow us to serve your ads to site visitors when they leave your site and visit another site (web campaign) or visit Facebook (Facebook campaign), with the goal of bringing them back to your site to make a purchase.

What is Prospecting?

Prospecting campaigns identify the right audience and measure your results from a full-funnel perspective. Unlike Retargeting campaigns, these users have not been to your site before, but they have been identified as high-potential prospects for your business. The main goal is to bring high quality new customers to the site, who can then be reached by your retargeting campaigns. Win-win. 

Why Am I Seeing Data Discrepancies in Google Analytics vs AdRoll?

Discrepancy between AdRoll and Google Analytics reports are normal due to differences in reporting methodologies. For more information in the differences you might see when comparing data, check out this helpful article from our friends at AdRoll.

Is AdRoll Causing My Site to Slow Down? 

"We've been having some site speed issues, and our web development team has been working with our server provider to determine the cause. They are telling us that the AdRoll coding seems to be doing a lot of back and forth requests and they believe this is causing site speed issues. Can you look into this for us?"

This is a common question! Some website testing tools mistake AdRoll's network calls as slowing down the webpage significantly more than it actually does. Since AdRoll's script fires after the content of the page has loaded, it tends to get mistaken more often.

The redirects that AdRoll makes take place asynchronously after the entire page has been rendered. The requests are made to AdRoll's servers so they would not incur any load on your web server. The method by which AdRoll's tracking script makes those requests is similar to Google Analytics in the sense that they load after everything else has completed.

Springbot unfortunately does not have any control over how AdRoll loads, and we merely include the script that they provide to us. We're not able to remove the flagged calls since it is the core way that our product works. It allows us to access the best inventory across all of our partners (which are the redirects).

Luckily, the benefits of running retargeting ads with AdRoll will heavily outweigh any minimal site performance impacts, which is why we recommend utilizing this feature for all sites that are able to!

Why are the product images so large in Facebook dynamic ads? 

If the product images in your Facebook Dynamic ads are appearing too large or small, the first step is to navigate to Facebook Ads Manager and make sure that Fit Image to Ad is checked. If this does not resolve the issue, please reach out to help@springbot.com for us to troubleshoot further. 

How do I remove my AdRoll pixel in Shopify? 

The AdRoll pixel may either be installed using the AdRoll Shopify plugin or through your theme's template files.

If the pixel is installed with the AdRoll app, follow these instructions:

1. Log into your Shopify admin.

2. Click on the Apps link in the bottom of the left-side menu.

3. Click the trash can icon button to the right of the AdRoll App link.

4. Confirm the removal of the app by clicking the red Delete button in the confirmation popup.

If your pixel is installed through your template files, follow these instructions:

Shopify offers what's called "liquid templates" for designing and styling the layout of your site. Somewhere in one of these templates is your old AdRoll pixel. You can edit these templates by completing the following steps.

1. Log into your Shopify admin

2. Select "Online Store" from the left hand menu

3. Click on "Themes"

4. On the top right of that page you'll see an ellipses button, click it and select "Edit HTML/CSS" from the drop-down menu

5. From this point you'll have a list of template files, one of which will contain your AdRoll pixel. We can't say for certain which file the pixel code is contained in, so you may have to look through a few different files.

Here is an example of what the AdRoll code may look like:

<script type="text/javascript">
adroll_adv_id = "JEZ4A6GE4ZHHBE6MY7T3LJ";
adroll_pix_id = "DNH3NBVHQFC2XC6BGZWUTK";
(function () {
var _onload = function(){
if (document.readyState && !/loaded|complete/.test(document.readyState)){setTimeout(_onload, 10);return}
if (!window.__adroll_loaded){__adroll_loaded=true;setTimeout(_onload, 50);return}
var scr = document.createElement("script");
var host = (("https:" == document.location.protocol) ? "https://s.adroll.com" : "http://a.adroll.com");
scr.setAttribute('async', 'true');
scr.type = "text/javascript";
scr.src = host + "/j/roundtrip.js";
((document.getElementsByTagName('head') || [null])[0] ||
if (window.addEventListener) {window.addEventListener('load', _onload, false);}
else {window.attachEvent('onload', _onload)}

Still have questions? Reach out to the springbots via help@springbot.com!