To comply with the General Data Protection Regulation (GDPR) laws, AdRoll is working to ensure that all customers using AdRoll are GDPR compliant.
How Does Data Work with AdRoll?
When someone comes to your website, AdRoll drops a cookie on their browser that allows their system to serve ads to those visitors to get them to come back to your site.
Starting on May 25, changes in the EU law and requirements from our supply partners mandate that all businesses (including yours and AdRoll) ask for consent from individuals in the EU before using cookies and processing end-user data to provide our services. (via AdRoll)
How Will AdRoll Collect The Consent of My Visitors?
When someone comes to your website, AdRoll will be able to identify if they live in the EU/UK via their browser cookie. If they do, that visitor will see a banner on your site explaining how cookies are used.
If you live in the EU/UK - This banner is required by law. It will be shown to everyone who visits your site.
If you live outside the EU/UK - This banner will only be displayed to visitors who live in the EU/UK. The banner will not be displayed to anyone who lives outside of the EU/UK.
What Does The Banner Look Like?
When someone comes to your website, AdRoll will be able to identify if they live in the EU/UK. If they do, they will see a banner on your site explaining how cookies are used. It will look something like this:
When a user clicks Learn More, they'll see the following page where they can see more information and customize ad preferences:
Have more questions on this? Reach out to your Account Manager at firstname.lastname@example.org for guidance.