• From Name - This is who it will look like your email is coming from. We recommend putting your Store Name.
  • From Email Address - This is the email address your emails will come from.
  • Subject Line - We have some pre-written options for you to choose from, but you can also select 'Custom Subject Line' and type in your own!
  • Pre-header Text - This text will appear after the subject line, but not in the body of the email itself.
  • Recipients - There are a few options to choose from:
    • All Contacts - This allows you to send your Onsite Abandonment Emails to anyone who visits your site.
    • Subscribers - Your emails will only be sent to visitors who are existing subscribers on your Email List.
    • Non-Subscribers - Your emails will only be sent to visitors who are NOT on your existing subscriber list
  • Default Customer Name - This is how we will greet your customer, so Valued Customer, Shopper, or Friend are all good options!
  • Email List to Add To - This will default to a new Onsite Abandonment email list. This list will also be included in your All Subscribers list. 
  • Timing -  Depending on who you send to, there are some restrictions on the earliest you can send. We recommend setting this to 1 day for that first touch point.

Design

Once you complete the Configure step, you'll be able to start designing your email, using our drag-and-drop editor.


You don't want to treat your Onsite Abandonment shoppers the same way you would someone who actually put an item in their cart and left without buying. These visitors could just be browsing to learn more about you, so it's important to avoid getting overly aggressive with your messaging.

Here are some things to keep in mind when building out the content for your Onsite Abandonment emails:

  1. Offer a promotion or discount. We typically recommend including an incentive in order to drive site return & conversions. A discount code or free shipping work great here. 
  2. Pictures say a thousand words. Instead of relying on only text to get your message across, add a hero image to the top of the email to grab their attention and remind them of your unique branding.
  3. Focus on your top-selling products when adding in products to the email. 
  4. Keep the call to action simple. "Shop Now" or "Come Back!" are excellent choices.
  5. Don't be creepy. Nothing will drive shoppers away faster than this! Stay away from messaging like "we saw you peeking" and instead use something more friendly like "Thanks for stopping by!"
  6. Offer some help. Ask if they might need help when shopping, and make sure your customer service email and phone number are readily available to them.
  7. Don't make it all about the sale. These shoppers might just be getting to know you. Lead them toward your top-selling items or even your newest products that are generating buzz.

Review

This is your chance to double-check all your settings and work before turning your email live. When you're ready, click Activate and the emails will start sending!