Multivariate Design 

After choosing your template, it is time to design your email campaign! To learn more about designing the content of an email campaign in Springbot, read here.

When designing an email for Multivariate Testing, you can switch between your variants by clicking on the lettered icons (indicated by A,B,C, etc.) to make any changes to the content. You also are able to adjust From Name, Subject Line, Pre-header Text, and Default Customer Name on the right panel. 

Helpful Hint

If you are changing content within an email, build out the A variant 1st, then add another variant. This will copy A to create variant B and prevent you from having to re-create the email from scratch.