Campaign Name: This is what your campaign will be called in your reporting, so make it specific and clear. This is for internal use only and will not be visible to your subscribers. 

From Name: Who the email is coming from. Usually this will be your company name, but you can also make it more unique by adding a name i.e., Olivia at Peace and Petals or Your Friends at Peace and Petals.

From Email Address: If you’ve already verified your from email address, it will pull in automatically. Please note if you change this email address, you'll need to verify the new address before you can send this campaign.

Subject Line: This is your chance to make a good first impression and impact the engagement rate of your email! Subject lines should short, succinct and attention grabbing. 

Pre Header Text: This is a way for the recipient to preview the content of your email. Think of it like an expanded subject line, so we recommend keeping it short and specific. 

Default Customer Name: This is how you will greet your recipient using the [[customer_first_name]] dynamic tag in your email. The Default Customer name is what we will use if we don't have the subscriber's first name. Valued Customer, Shopper, Shoe Lover if you're a shoe store etc. all work great here!

The optional Filters section allows you to send more tailored messaging by sending to specific segments. Learn more about segmentation here!