What is a Replenishment Automation?
The replenishment automation is an effective way to automatically remind customers to reorder products when they run out (or are about to run out). If you sell products that customers order on a consistent basis, such as skin care, make up, food, beverages etc., we highly recommend creating this flow! Let's get started.
Creating Your Replenishment Automation
First, you will want to click find your way to the Automation's dashboard and click into the Replenishment flow.
If you don't see a Replenishment flow in your dashboard, you can navigate to Automations > Library & click the duplicate button on the Replenishment option and it will create one for you.
You can designate the name of this flow by filling in the Automation Name box. This is internal and will only be seen by your team, not your customers. If you plan on creating multiple replenishment flows, having a specific name would be helpful.
You'll start by clicking on Trigger step (when someone...) and fill out the filters provided on the lefthand side. The Filter Type will automatically be chosen as "Product," but you do have the ability to change that to a segment or category.
Segment allows you to choose a segment of your audience to receive this email - however that will decrease the amount of visitors we can send this to.
For best practice, we recommend choosing Category (which will allow you to choose from various categories on the website) or leaving it as Product (which will allow you to choose specific products on the website.)
From there, the filter automatically is set as "included," which we recommend keeping. You'll then want to type in either your website category name (if you chose category) or your product name (if you chose product.) You will type this in the field where it asks "search Product Name or SKU."
If you're wanting to choose multiple products or categories, you will want to click on the OR button. This means if a customer purchase product X OR product Y, they will receive the email. If you're just wanting to choose a single product or category, you can delete the second filter.
After that, you will click on the Timing Step and then set the delay. We recommend basing this timing off however long it typically takes a customer to go through your product and need a replacement, i.e., 30 days.
Next you'll see a Conditional Step, which is the step where we ensure your customer hasn't purchased any of the replenish-able products within the timing you've chosen. This ensures we aren't sending them an email if they just restocked.
You will want to click on the Conditional Step & add the same products on the lefthand side as you did previously with the Trigger step. You will also want to make sure the timing on the lefthand side matches your Timing step.
Essentially, we're just making such products & timing match what we've already entered previously.
Now we need to edit the actual email! Click on the Action Step & then the pen & paper icon in the top righthand corner. Our replenishment email template shouldn't require editing and it should automatically bring in the products you've chosen when they send - but if you did want to add your own personal touches, you can make those changes!
After that, you will just want to save and turn on your flow from the Automations dashboard!
Remember you can add more emails to the flow or create as many replenishment flows as you'd like.
Need more help? Drop us a line at firstname.lastname@example.org