What is an Anniversary Flow?

This flow will be triggered one year after a customer makes their first purchase from your store. We have a templated email that sends out 365 days after that purchase! This email is a great opportunity to share new arrivals, what you've been up to, and offer an anniversary promo code! 

Editing & Activating Your Anniversary Flow

First you will want to hover over the Automations tab at the top, select Dashboard & then click into the Anniversary flow under the Automations table.


Click on the Trigger Step that says "When someone...". You will see that this flow is triggered when a purchase is made. The special filters applied mean that if someone has made a purchase from you 365 days ago, we'll send an anniversary email.

Next, click into the Action Step. This action is the email that will be sent in this flow sequence. On the left, you have the ability to rename this email (for internal purposes) - you can also edit the subject line, preheader text & other configure information.

To edit the content of your email, click on the pen & paper icon on the left side.  This email is a great way to show customer appreciation on your customer's first anniversary with you! It is a good place to add some personal touches and give the customer a discount on their next purchase. There is placeholder text for a promo code in this template, so you'll want to be sure and edit this email! 

Remember, when editing these emails you don't have to include your logo/nav bar or footer information because those branding elements will automatically be applied via our Master Template. For information editing your Master Template, check out this article. 


Lastly, click save at the top and be sure to toggle this flow ON to begin sending! 

 Need more help? Drop us a line at help@springbot.com