What is an Abandoned Cart Flow?

Abandoned Cart Emails are some of the most common automated eCommerce emails out there. They are a main revenue driver and a great way to encourage your shoppers to complete their purchase!

Abandoned Cart Emails are sent to shoppers who have put an item in their cart, entered their email, but haven't fully completed their purchase. The shopper will then receive your email to remind them about the items they liked while browsing your site. They will be able to see the items they added to their cart in their email and can easily be taken back to their cart by clicking a button. This makes it incredibly easy for them to complete their purchase!

Editing & Activating Your Abandoned Cart Flow

First you will want to hover over the Automations tab at the top, select Dashboard & then click into the Abandoned Cart flow under the Automations table.

Click on the Trigger Step that says "When someone...". You will see that this flow is triggered when a cart is updated. 

  • Timing:
    For your first Abandoned Cart Email, we recommend leaving this at 3 hours.
    For your Second Abandoned Cart Email, we suggest leaving this set to 1 day.

Next, click into the Action Step. This action is the first email that will be sent in this flow sequence. On the left, you have the ability to rename this email (for internal purposes) - you can also edit the subject line, preheader text & other configure information.

To edit the content of your email, click on the pen & paper icon on the left side

Some Springbot templates may include a placeholder for a promo code. For your first Abandoned Cart Email, we don't recommend including a promo code, but there is place holder text in your follow-up to new customers! More on that later.  

Remember, when editing these emails you don't have to include your logo/nav bar or footer information because those branding elements will automatically be applied via our Master Template. For information editing your Master Template, check out this article. 

This email is used as a reminder for customers to complete their checkout and shows the customer exactly the products that they have left in their cart. The cart module that is made up of an image and "[[name]]" will dynamically pull in the products that the customer had in the cart, so no need to make any adjustments to that area. 

Once we're done with this email, you will save and exit in the topright hand corner! 

Next, you will see there is an additional timing step for 1 day. This means that if a customer has still not completed their purchase 1 day later, then they will be sent another reminder email.

Conditional Step: New & Existing Customers 

Continuing on in the flow, you'll see a Conditional Step. If you click on this step, you can see the automation will be split based on whether a customer ever made a purchase before - you can think of this as a new or existing customer. 

The conditional step in this flow splits the automation into 2 separate emails:

The email under the Yes will be sent to customers who have made a purchase before, meaning they are an existing customers. This email acts as a reminder to complete their purchase and utilizes a similar template to the first email in the flow! To edit the email, follow the same steps click on the pen & paper icon on the lefthand side. 

The email under the No is sent as a reminder to new customers only. This email is a great place to include a promo code to encourage that shopper to become a first time buyer from your store! There is place holder text for a promo code, so be sure to go in and edit this email! To edit the email, follow the same steps click on the pen & paper icon on the left side.

Lastly, click save at the top and be sure to toggle this flow ON in your Automations Dashboard to begin sending! 

Need more help? Drop us a line at help@springbot.com